Levi’s Global Packaging System 

CHALLENGES

The challenge was to design a tag system for the global Levi Strauss collection, one that would push the modern side of Levi's while maintaining its heritage brand roots. 

RESULTS

I created a flexible system that balances modernity with a heritage feel. I accomplished this balance through a combination of clean type, creative use of the brand shapes, and printing techniques.

Photography by Sherry Heck. 

TCHO

CHALLENGES

TCHO Chocolate, a Bay Area chocolatier, invites consumers to taste their newest creations and provide online feedback via their Beta program. I was asked to present their findings in an easy to read, on brand, infographic. 

RESULTS

I’m a big fan of the color orange and statistics, so this was a great project from the beginning. With a bright palette and plenty of Beta Taster feedback, I created this infographic that conveys taste bud responses from participants of the program. 

Mighty Pilates Studio

CHALLENGES

One of San Francisco's most popular Pilates studios, Mighty Pilates, wanted a stronger, more motivational and inviting brand. The challenge was to visually bring this to life. 

RESULTS

After attending several beginner Pilates classes, I created a logo inspired by my experiences and based upon the new brand attributes. I branded everything from studio signage to mats, t-shirt and totes, emails and schedules  - empowering the brand with a modern and accessible feel.